The research methodology included a mix of qualitative interviews, quantitative surveys, and desktop secondary research. The goal was to gather qualitative data on the personas’ pain points, motivations, and decision-making processes, as well as quantitative data to validate and supplement the findings.
The research process provided valuable insights into the personas’ behaviours, preferences, and decision-making criteria, enabling Xactly to tailor their messaging, product offerings, and customer experience to better meet the needs of each persona. The resulting profiles were used to inform and guide product development, marketing strategies, and sales processes, leading to increased customer satisfaction and business growth.